LFC desarrolla videojuego para detectar autismo y dislexia

La compañía LFC (Learning for Children) está vendiendo videojuegos para detectar autismo y dislexia en niños y niñas. La estrategia consiste en buscar signos de estas enfermedades, a través de pruebas tecnológicas, mientras los chicos juegan.

Los niños con autismo suelen tener problemas con las relaciones espaciales y, en el juego, se pelearán para identificar que mano está utilizando el personaje para sujetar un objeto. Suelen ser muy buenos para decir los números que continúan una secuencia.

Los jóvenes con dislexia, una dificultad de aprendizaje que afecta a las habilidades de lectura, tendrán dificultades para componer palabras con letras desordenadas o al relacionar la imagen de un gato con la palabra gato. Los juegos para casa y para la escuela cuestan US$50 y US$90 dólares respectivamente

Fuente: Emol

Presentación: Corresponsabilidad entre medios

Ponencia presentada por Jorge A. Hidalgo Toledo en el encuentro de Educación en Medios celebrado en la Universidad Iberoamericana. ...

Video: Deadly Persuasion: The Advertising of Alcohol & Tobacco

In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction � an understanding they exploit to create and feed a life-threatening dependency on their products. Deadly Persuasion casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 Americans each year.

Video: Playing Unfair: The Media Image of the Female Athlete

It has been 30 years since Title IX legislation granted women equal playing time, but the male-dominated world of sports journalism has yet to catch up with the law. Coverage of women�s sport lags far behind men�s, and focuses on female athletes� femininity and sexuality over their achievements on the court and field. While female athleticism challenges gender norms, women athletes continue to be depicted in traditional roles that reaffirm their femininity�as wives and mothers or sex objects. By comparison, male athletes are framed according to heroic masculine ideals that honor courage, strength, and endurance.

Playing Unfair is the first video to critically examine the post-Title IX media landscape in terms of the representation of female athletes.

Sports media scholars Mary Jo Kane (University of Minnesota), Pat Griffin (University of Massachusetts), and Michael Messner (University of Southern California) look at the persistence of heterosexism and homophobia in perpetuating gender stereotypes. They argue for new media images which fairly and accurately depict the strength and competence of female athletes. Using numerous media examples, Playing Unfair is sure to stimulate debate among women and men, athletes and non-athletes about the meaning of these images in world transformed by the presence of women in sport.

Video: Spin the Bottle: Sex, Lies & Alcohol

Spin the Bottle offers an indispensable critique of the role that contemporary popular culture plays in glamorizing excessive drinking and high-risk behaviors. Award-winning media critics Jackson Katz and Jean Kilbourne contrast these distorted representations with the often disturbing and dangerous ways that alcohol consumption affects the lives of real young men and women. Illustrating their analysis with numerous examples, Katz and Kilbourne decode the power and influence these seductive media images have in shaping gender identity, which is linked to the use of alcohol. Nowhere is this link more cause for concern than on America�s college campuses.

By exploring the college party scene, Spin the Bottle shows the difficulties students have in navigating a cultural environment saturated with messages about gender and alcohol. Interviews with campus health professionals provide a clear picture of how drinking impacts student health and academic performance, but it is the students� own experiences and reflections that tell the real story behind alcohol�s alluring public image.

Spin the Bottle concludes with concrete strategies for countering the ubiquitous presence of alcohol propaganda and challenges young people to make conscious decisions about their own lives.

Video: Slim Hopes: Advertising & the Obsession With Thinness

Jean Kilbourne's award-winning video offers an in-depth analysis of how female bodies are depicted in advertising images and the devastating effects of those images on women's health. Addressing the relationship between these images and the obsession of girls and women with dieting and thinness, Slim Hopes offers a new way to think about life-threatening eating disorders such as anorexia and bulimia, and a well-documented critical perspective on the social impact of advertising.

Slim Hopes is a lively and engaging program suitable for a wide range of audiences at high schools, colleges and universities. Using over 150 ads, it informs as it entertains, allowing viewers to build an analytic framework for considering the impact of advertising on women's health. (more)

Video: Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group). (more)

Video: "CAMOUFLAGED" a film by People's CORE YMAP Youth

Camouflaged presents a probing look into the diverse perspectives of youth on the issue of military recruitment in schools. High school students, members of Military Explorers (a J-ROTC program), and anti-military recruitment activists engage in thought provoking discussions ranging from class issues with recruitment, the US motivations for war and occupation in Iraq, forces that drive young people to join the military, to the costs of war -- the lives of young American soldiers.


RESOURCE AND LEADERSHIP DEVELOPMENT INSTITUTE FOR YOUTH - This program offers a 6-month training on social documentation and digital media for high school youth with support from the Community Technology Foundation of California. This program also provides leadership development training and education on gang prevention, environmental health, reproductive health, and substance abuse prevention. As an integral component of youth leadership development, youth involvement in community service projects are integrated into the trainings.
Youth Media Arts Project (YMAP) * Youth Capacity Building Project

Video: Promoting Health Through Media Education

Video produced to show the importance of media education.