lunes, febrero 26, 2007

Fichero de pensadores clave sobre Media Literacy: Lisa Erk

Ahora que estoy armando el fichero sobre autores clave que están trabajando el tema de Media Literacy, les comparto una ficha dedicada a Lisa Erk

Lisa Erk works hand-in-hand with communities interested in implementing the science-based or environmental management approach to prevention, especially in the areas of substance abuse and public health.

Key services include:

Strategic planning and community organizing
Media advocacy to build community support and awareness
Spokesperson training and message development
Research and evaluation to demonstrate efficacy

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Lisa Erk offers everything you need to create sustainable, science-based community change to improve health, safety and quality of life. Lisa is the former communications director of the American Medical Association's Office of Alcohol and Other Drug Abuse, where she provided training and technical assistance to 22 statewide and campus-community coalitions working to reduce underage and college binge drinking. She also has extensive media advocacy experience and has generated hundreds of national stories on underage and high-risk drinking, featured on CBS 48 Hours, Good Morning America, NBC Nightly News, and such publications as Time Magazine, Newsweek, and The New York Times.

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