Video: Mickey Mouse Monopoly: Disney, Childhood & Corporate Power

Interesante ver cómo siguen vigentes los modelos de análisis mediáticos que retoman el análisis del emisor y de los contenidos para hablar de las industrias culturales, la dominación ideológica y el imperialismo cultural. Material seguramente de valía para los seguidores de la escuela crítica.


(The Disney Company's massive success in the 20th century is based on creating an image of innocence, magic and fun. Its animated films in particular are almost universally lauded as wholesome family entertainment, enjoying massive popularity among children and endorsement from parents and teachers.

Mickey Mouse Monopoly takes a close and critical look at the world these films create and the stories they tell about race, gender and class and reaches disturbing conclusions about the values propagated under the guise of innocence and fun. This daring new video insightfully analyzes Disney's cultural pedagogy, examines its corporate power, and explores its vast influence on our global culture. Including interviews with cultural critics, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children, Mickey Mouse Monopoly will provoke audiences to confront comfortable assumptions about an American institution that is virtually synonymous with childhood pleasure.

Interviewees include Henry Giroux, Diane Levin, Gail Dines, Elizabeth Hadley, Carolyn Newberger, Alvin Poussaint, and Justin Lewis.)